Turn Every Public Space Into an Experience
Static displays no longer hold attention in a world of digital-native audiences. Public spaces are losing dwell time, footfall, and brand relevance. ABS transforms sports venues, cultural institutions, retail destinations, and city environments into immersive, reactive, and deeply memorable experiences.
The Dwell Time Crisis in Public Spaces
Public venues are fighting for attention. Static displays and passive exhibits fail to engage digital-native audiences who expect interaction, responsiveness, and a reason to share. Dwell time is falling. Footfall is unpredictable. Brand differentiation is increasingly difficult to achieve through physical design alone.
City planners struggle to visualize complex urban data for public or stakeholder approval. Sports venues seek ways to deepen fan engagement beyond match day. Museums need to tell stories that compete with smartphones. ABS delivers the technology that makes every square metre work harder.
Four Environments, One Immersive Vision
Sports arenas, cultural institutions, retail destinations, and smart city infrastructure — each reimagined with interactive, data-driven immersive technology.
Reactive Fan Zones & Stadium Activations
Motion-responsive floor projections, holographic athlete appearances, and real-time data visualizations that transform the supporter experience far beyond match day.
Living History & Holographic Exhibits
Bring historical figures, extinct species, and cultural artifacts back to life at 1:1 scale in headset-free holographic environments.
Interactive Floor Projections & Brand Activations
omiVista+ reactive floor experiences that respond to movement, creating viral-worthy brand moments in retail environments and common areas.
Real-Time Urban Data Visualization
Holographic tables and display systems that render complex city data — traffic flows, infrastructure plans, development proposals — in spatial 3D for public and stakeholder engagement.
Two Platforms Powering Public Experience
Purpose-built immersive technology designed for high-footfall, high-impact public environments — from reactive floor systems to life-scale holographic displays.
Interactive Floor Projections That React to Movement
Real-time motion-responsive projection systems that transform any floor surface into an interactive canvas — reacting to footfall, touch, and gesture for retail, sports, and entertainment environments.
- Real-time reactive projections to visitor movement
- Customizable branded content and seasonal themes
- Zero specialist hardware required by visitors
- High social-media shareability driving organic brand reach
Life-Scale Historical Figures and Luxury Products in 3D
Bringing 1:1 scale historical figures, luxury products, athletes, and cultural artifacts to life in stunning high-definition 3D — visible without any headset, in any public-facing environment.
- 1:1 scale 3D holographic visualization, no headset required
- Historical figures, cultural icons, and luxury products
- Dynamic content updates for themed seasonal shows
- Deployed globally — from retail flagships to national museums
Experience That Drives Results
Validated ROI across sports, cultural, retail, and smart city environments globally.
Experiences That Made Headlines
From Formula 1 cultural activations to the world’s first holographic zoo — real deployments that redefined public experience.
Cultural Storytelling at Formula 1 Scale
- A need to engage the local community and global F1 fans by bridging the high-tech world of Formula 1 with Qatari cultural heritage in a meaningful, visual, and shareable way.
- ABS produced 10 large-scale “Heritage Helmets” featuring commissioned local artists’ work, integrated with high-quality 3D rendering and physical site-specific installations across the Grand Prix venue.
- Engagement ↑ — Massive organic social media reach beyond the event footprint
- Public Sentiment ↑ — Highly successful bridge between global sport and local cultural identity
The World’s First Headset-Free Holographic Zoo
- Modern audiences seek immersive entertainment that is ethically sound — no live animals — yet more engaging and emotionally compelling than traditional static museum or zoo exhibits.
- A 1,000sqm permanent facility using Axiom’s holographic technology — where life-sized 3D animals interact with visitors in a fully headset-free environment, updated seasonally with themed shows.
- Dwell Time ↑ — Visitors stay 50% longer than at traditional museum exhibits
- Footfall ↑ — High recurring visitor rate driven by seasonal themed hologram content
Transform Your Venue Into a Destination
Whether you’re activating a sports stadium, reimagining a museum, driving retail dwell time, or building a smart city platform — ABS has the immersive technology and creative capability to make it extraordinary. Let’s talk about your venue.